Command Center

Enter the admin password.

tip: click any card or funnel step to see who's in it

Conversion rates

Conversion

Recent activity

ContactStatusFilmWatchedValueAppliedBookedJoined

Revenue & Ads

🏷 Campaign name generator

Generate consistent, filterable names before you build the campaign. The Tag is what the Revenue dashboard filters on , keep it the same on every FilmCommerce campaign.

⚓ Meta URL parameters , paste once into the ad's URL-parameters field (auto-fills per ad, so the CRM knows the exact ad every lead came from)
utm_source=facebook&utm_medium=paid_social&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&utm_term={{adset.name}}

Behavior

How people move through each page , scroll depth, what they click, and where. After a redesign, switch to a date range so the data lines up with the current layout.

Flows

Live drip queues. The number is how many contacts are eligible and waiting , click a flow to see exactly who, then click a person to open their profile.

Video Engagement

How to read this graph

Two lines. Green = Viewers — how many people watched each moment (drops as people leave or skip). Blue = Watches — total plays of that moment, including replays.

The gap between the lines is rewatches. Where the two lines sit on top of each other, nobody replayed that part. Where blue pulls away from green, people looped back — the bigger the gap, the more replays. Those spots are your strongest content.

Hover three zones: below the green line shows viewers; in the gap between the lines shows rewatches; above the blue line shows total watches.

Dots along the top mark conversions — clicked "book a call" and booked, bigger = more.

Dots on the player mark conversions: clicked "book a call" and booked — bigger dot = more, at the exact moment it happened. Toggle them below the graph.

Click the player to jump there and play or pause.